Top 9 Website Redesign Pitfalls and how to avoid them

Most businesses have a website which they have taken time to design and develop. It is mostly among the first things they do right before fully launching the company. However, after a few years, the site begins showing signs of redundancy.  The design might also start to look unappealing and would require a total overhaul to give it a new look. Generally, as your business grows, you would need to modernize most things and your website would be one of, if not the major thing that would require a face lift. This is where a website redesign comes in and while it seems to be answer and the touch your company needs, you can also do more harm in the process than lift your business. Here are top 9 website redesign mistakes you are likely to make and how to make sure you don't make them.

Lack of a sense of direction

Redesigning your website to get more revenue or have a new look is not enough to work with. Those are aspirations and not a working strategy. Once you approach this project without a clear understanding of your goals and a mapped out direction to follow, you have already started failing. At the end of the day you would have a website that is beautiful but does not meet any of your needs or those of your target audience. Your blueprint also needs to take into account the requirements of every technical institution like search engine. A look at shows that a perfect gameplan is one where the new features you are incorporating into your website and the ones you are discarding align with your company goals. The previous page was totally overhauled to look better like the one above at the same time matching the brand.

Failing to understand the full requirements

Redesigning a website requires a full understand of what you would need to embark on the project. This include:

  • Time
  • Designers
  • Copywriters
  • Developers
  • Statistics, and so on.

Failure to understand the requirements will lead to loss for your client and waste of time for you because the result will be disappointing. You also need to understand the content you require and the audience it is going to. The simple way to avoid this is to ask yourself as many questions as possible. You should also make it open for your team members to do the same till you are sure you have all it takes for the project.

Setting unrealistic timeline for yourself

Before setting out to redesign the website , carefully outline every stage of the process and what would go into them. Meet with the different departments of the company like sales, the managers, the publicity, marketing teamand so on to find out their requirements and expectations. After this. Set a timeline for the job. Often, an average website design takes between 12 to 15 weeks, depending on a lot of factors. Then, map out a timeframe for each stage and focus on beating each deadline. It is easy to be pressured by your client or the need to unveil the all-new website to your customers. But a rushed job results in the cutting of corners.

Making radical changes

Generally, humans are not very comfortable with change especially when they are drastic. What you really need to be doing in your redesigning project is to make a couple of upgrading that are noticeable but easy to adapt to. Basically, balance what you want to add with what your users change quickly adjust to. Also, making radical changes might affect the things that informed your positive performances which once removed. The secret is to not push your limits too much.

Redesigning blindly without statistics

Web designing and development have changed over the years. It has become so complex that even though going through it without the right and updated data is possible, it will result in a finished product that will not produce needed results. That is also the result you'll get if you relied on your hunch instead of user feedback and other kinds of data. You need to work with your ranking report, website audit, search traffic statistics and so on. The knowledge of these will increase your probability for long term success.

Forgetting the user/customer

Like every essential part of your business, the guiding question when designing your website is "what do my customers need"? However, most web designers make the mistake of forgetting the user/customer. It is an easy decision to make especially when you focus on the inside and make sure your list covers every part of your organisation and products. Focusing on yourself alone or significantly more than your customers will have them leaving quickly and increasing your bounce rate.

Forgetting to plan out key functionality

When it comes to designing or redesigning your website, detail is key. Your web designer needs to understand in full details, how you want your website to function. This should also be informed by your business needs and objectives. Get acquainted with the major functional items of your website and make sure they are clearly communicated to your web designer. Make a mental note of all the details and map them out. Some of them include:

  • User contact details, pictures, resume, age, and so on.
  • The feedback it should give the user
  • Logins

Not considering mobile users

Gone are the days when you focus all your energy and SEO juice on desktop and laptop users. Mobile users have surpassed these other users so much so that Google is now switching to a mobile-first indexing method. Therefore, not designing for mobile users is giving your competition so much edge. Make sure your mobile version is highly  responsive.

Forgetting About a CMS

One major mistake you can make in your web redesigning project is to not direct your vendor to choose a content management system. Once he or she is done with the job of redesigning, it would be left for you and your team to attend to the time to time updating of the website. You would be costing your business in extra fees to the vendor for updates if you forget include this system.

Take Away

Once your buyer persona has changed or your website has become difficult to navigate, the best option is to conduct a total overhaul in the form of a redesign. In as much as you would need a redesign every now and then, it is important to understand why you need it.


No Comments Yet.

Leave a comment