With a few changes, you can increase sales fast! Growth hacking is leveraging your current resources innovatively, for a higher return. Since it involves creativity, the strategies are so plain most marketers have missed them.
Selling a product is not as easy as it looks on Amazon. Companies and digital marketers put a lot of effort to ensure users complete the sales funnel and return to buy more. Many e-commerce websites take time to load, which causes longer upload time and poor user experience. Today’s customer wants quick, reliable and convenient online shopping experience. Hence, the big question, what can ecommerce sites do to increase sales?
8 clever ways to boost online sales
- Paid traffic
Paid traffic is a proven method to generate sales. While it is more expensive than other methods, it works when you follow the right process. It becomes affordable when you have a successful campaign on your hands that takes your business to the top. Those who fail at paid traffic are probably making some avoidable newbie mistakes. Here are a few pointers
- Start with small amounts to test the waters. Many marketers think they need to spend huge sums to see results. A recommended figure is $50. Even with increased cost of Facebook advertising, you’ll learn a lot from spending small amounts.
- There is no guarantee that the campaign will work and that’s okay. You’ll simply start another because you most likely won’t become a pro at paid traffic on your first attempt.
- Adopt the mindset of testing. You can stick to best practices but you’ll only grow by experimenting. Don’t spend your entire budget for advertising on a single ad.
- Build a simple referral system
A popular quote states, “It’s easier to sell a product to a return client than a new one”. What about friends and family of the old client? They trust your customer and would listen to them. Give your existing customers the chance to help you build your brand by offering incentives for referrals.
A recent survey by Nielsen Global Trust in Advertising shows that 92% of people take recommendations from friends. Why aren’t more businesses trying to build a referral network? It's’ complicated and tedious. Here are a few steps you should start with
- Define the incentive. Think of the best feature customers love about your product and offer it to them as an incentive. It has to be something they can’t resist.
- Sign up with a referral service system. Examples include ReferralCandy, Talkable and S Loyalty.
- Develop your referral system page, explaining the offer to your customers in a clear simple way.
Image source: growthrocks.com
- Browser optimization
Marketers and growth hackers focus all their attention on A/B testing and traction channels, they completely forget about testing the page to ensure it is performing optimally. Find browsers and devices where your website underperforms using Google Analytics.
Look through devices and specific browser versions one at a time, searching for browser versions that convert less than others do. Adjust the conversion numbers across underperforming browsers to fix bugs.
Image source: cloudways.com
- Speed matters
The consequences for a slow loading e-commerce website are fatal. Suffice to say it could cost you search engine page ranking points, reduced traffic and lower conversion, in other words, death to your Ecommerce store. If you reduce the website loading time, you increase revenue and page views. From the image above, you can see that Walmart improved conversion by reducing page-loading time, increased revenue by 7-12% and page views went up by 25%.
Learn to develop trust with your visitors before selling your products. Customers buy more when they trust you so include trust signals on product pages. They include
- Free shipping
- Secured website
- Secured payment
- Free coupons
- Money back guarantee
Trust signals are especially important for first-time visitors as it eliminates risk factors and convinces them to buy from you.
Combine urgency and scarcity
Customers know they want a particular product but sometimes talk themselves out of a purchase decision. One reason is they believe the product will be there the next time they visit your site.
Provide a product and add a timer beside it to let them know they have to act with a sense of urgency. To include this feature, simply add a stock number, highlight in red and input 1. The fear of missing out (FOMO) might be the final push your visitors need.
- Reduce products on offer
One mistake many e-commerce sites make is clutter. Too many images and plugins that take time to load, worsened by many categories with hundreds of product for sale. When you give people many choices, you overwhelm them. They look through the options and leave your store without making a single purchase. Keep your home page clean and only feature a few bestselling items from the top categories. The rest of the products will feature in their product categories.
Image source: www.neilpatel.com
- Make you checkout process easier
Remove the need for people to sign up. Offering them the option of “guest checkout” softens the sales process. Apple is a brand that uses this option and another company achieved a sales boost of $300,000,000 by removing the option to register before making a purchase.
The designers replaced the “register” button with a “continue” button and the number of purchasing customers increased by 45%, $15 million in the first month and $300,000,000 at the end of the year.
Another option is to limit the form fields customers have to fill to complete a purchase. Every field is a hurdle the customer has to leap. Make your form fields frictionless so users barely notice that they’re entering data.
We’ve talked about how you can acquire more customers through paid traffic, referrals, trust signals, simpler checkouts and more but the most important growth hack is to ask your customers what they want you to sell. Who better than to give sales advice than those who will buy from you? Use surveys and live chats to capture and analyze individual data. The results will help you figure out what your customers really need.