Category Archives: Sales & Marketing

Want to Kill Your Website? Make These 5 Mistakes

As a website owner, your dream is to rank high on search engines, attract tons of traffic and enjoy increased conversions. But, to get to this point, you will need to work hard, learn new things and definitely make a few mistakes along the way. However, there are mistakes and there are mistakes. Some mistakes…
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How to Write an FAQ Page that Converts Prospects

Your FAQ page is one of the most important sections in the conversion funnel. It is where the prospects go to find more details on your service or products. It means that they are genuinely interested in your offerings and are one step closer to converting. For hundreds of years, humans have used questions and…
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14 Things That Will Ensure Great User Experience on Your Website

In a world that is technologically advanced, one cannot overemphasize how important it is for every business to have a website. The best way to build an online presence for your business is through a website; it is the equivalent of your physical store. Different businesses have different goals they want to achieve with their…
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SEO Best Practices for Canonical URLs + the Rel=Canonical Tag

Ideally, there should be only one copy of your pages. But for a dozen possible reasons, you have duplicates of the same page and content on the same website or many other contents. This often leads to algorithmic penalty from Google and other search engines where your search traffic and rankings begin dropping noticeably. The…
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